GRUV. represents a visionary skincare concept born from my studies at Iowa State University, envisioning a brand that encourages users to find their unique rhythm. Grounded in the idea of getting into a personal 'groove,' GRUV. curates a holistic experience that harmonizes skincare with personal well-being, fostering a sense of individual balance and empowerment. This mock project redefines self-care, inviting users to embrace their own distinctive rhythms and embark on a journey of inner harmony.