A crisp, refreshing Mexican lager that’s more than just a beer; a toast to family, traditions y cervezas.

Maria Mexican Lager is an example of a full scale brand launch. Creating a brand and applying it to a number of outputs, shaping the story and verbiage behind it.

‘Maria’ was designed around a previous illustration dating back to the mid 2010’s. After deciding to make it a core product, we sat down and designed the look and feel you see here. Punchy greens and reds with floral elements from the original illustration it is based off.

From a full packaging suite, marketing campaigns, coasters and stickers, matchbooks and shirts, billboards and semi-trucks, I’ve taken a new brand and applied it meticulously across a number of platforms.